Featured Boss Babe

How do you measure success and how has that changed over time?

There are several ways I measure my successes, customer satisfaction, efficiency in my work, high customer retention, and nurturing relationships within my sphere of influence. True success in the business of a Real Estate Agent starts not with the desire to Sell, but rather the desire to Serve.

How has your industry changed and how do you stay up-to-date with the latest trends?

Technology is quickly changing and shaping the future of real estate, and the pandemic fueled the mass adoption of many new technologies, such as, the use of virtual reality, artificial intelligence, and the development of aerial drone photography. Awareness and forward-thinking is vital in my strategy and approach to certain aspects of the ever-evolving real estate environment. Staying up to date, by continuing my education and circling myself around other like-minded people will assist me in staying current with the latest and ever-changing real estate industry.

What are some growing pains that you had to overcome when scaling your business?

I am infamous for wanting to control every last detail. Knowing when to delegate to an assistant has been my biggest challenge to overcome when scaling my business.

At the end of your career, what is the legacy that you hope to leave behind?

My hope is that my Family will know that I worked for a Cause and not for Applause, I lived life to Express and not to Impress, and that I did not strive to make my Presence noticed but in turn to make my Absence felt. Foremost, I hope I made my clients smile and I made their dreams come true!!

Cathy Harbick is a Real Estate Agent with First Colorado Land Office in Buena Vista, Colorado.